Our main conceptual inspiration was Henri Matisse, the renowned French artist celebrated for his vibrant use of color and fluid, original draughtsmanship. Matisse's influence on modern art is profound, spanning painting, drawing, sculpture, printmaking, and collage. We expanded this concept by incorporating keywords such as: black ink, bold, highlighted elements, paintbrush strokes, and bold cutouts. These elements maintain an elegant, raw quality, adding a personal touch of imperfection while being playful.

Aside of Matisse, we found inspiration from past campaigns by Gucci, Dyptique, Comme des Garçons, and Hermes, all of which used raw paintbrush and utilize thick, thin, and delicate gestural ink strokes to stunning effect. Synthesizing all words to a shorter list, the conceptual name to our new Band Identity was born, Matissesque, New Boldness.

Rather than choosing a single logo, we embraced multiple playful adaptations. Think of it like a game of Jenga, where players build and deconstruct a tower, or Dungeons and Dragons, a fantasy role-playing game. This approach emphasizes togetherness, uniqueness, imagination, and the joy of play, reflecting the mindset that life is too short to be overly serious.

Games are all about fun, mystery, and spontaneity. In our exploration, we delved into the improvisational aspects of animation and sound, drawing inspiration from the 1960s Pink Panther theme—a delightful blend of jazz and swing. Our goal? To capture playful creative expression with a touch of mystery. Picture slow-to-mid-tempo beats, smooth and relaxed rhythms, and a strong focus on melodic improvisation.